Meet Our Strategy Team


GENERAL FOODS (TM) MARKETING & SALES ALLIANCE team of senior strategists pairs out-of-the-box thinking with tried-and-true sales and consulting skills. GENERAL FOODS (TM) MARKETING & SALES ALLIANCE is on the cusp of social media trends, new technologies and new ways to deliver messages effectively and creatively within the global food trade. Guided by the leadership of Joseph A. Lirosi, a leader in the industry for 40 years, GENERAL FOODS (TM)   MARKETING & SALES ALLIANCE has a foundation for success that's set for many decades to come. 


GENERAL FOODS (TM) MARKETING & SALES ALLIANCE helps our manfacturer clients and trade customers achieve and retain the greatest possible success in branded and private label and commodity food sales. 

Beyond The Box

GENERAL FOODS (TM) MARKETING & SALES ALLIANCE strongly believes in delivering innovative strategies for your branded, private label and commodity food buying and selling needs.

Featured Services

Forward Thinking

GENERAL FOODS (TM)  MARKETING & SALES ALLIANCE brokers, traders and consultants are leading experts in the food industry. We are totally committed to faithfully representing the manufacturer while providing confidential sales services to our customers.

Sensible Solutions

GENERAL FOODS (TM) MARKETING & SALES ALLIANCE provides you with practical and easy solutions to help you buy or sell your branded, private label or commodity food products and ingredients in supermarket chain, food service distributor, and industrial user  environments.around the world.

a global food sales Development and Marketing management firm

YOu have an idea. we have a strategy.

General Foods Corporation, AKA General Foods (TM) MARKETING & SALES ALLIANCE, having used the trademark GF and the phrase “General Foods (TM) MARKETING & SALES ALLIANCE” depicted her in trade since inception and at least since March 21, 2012, said mark and phrase having been demonstrated at that time to have been abandoned for the statutory period by the last known previous owners, hereby claims the following rights and protections in regard to their use:

We claim ownership of the phrase "General Foods (TM) MARKETING & SALES ALLIANCE" and the trademark GF , as shown in the depiction accompanying this notice and on certain company websites, letterhead, stationery, business cards, advertising, signage, packaging and labels or any other format contemplated or in actual use by us, whether or not accompanied by the superscript TM, and an exclusive right to use the phrase and/or mark globally, as well as the rights to certain protections in common law and under the Lanham Act 15 US Code 1125 and 15 US Code 43(a),  along with the right to bring an action concerning the right in federal and state courts or the courts of countries other than the United States; the right to use the phrase and/or mark as a basis for registration in the US and foreign countries and with US Customs and Border Services to prevent importation of infringing foreign goods, and as a basis for listing in the United States Patent and Trademarks office. We disclaim any right to the word "Foods" when not used together with the word "General" and claim protection against any malicious or other usage of said mark and/or phrase in such a construct, context or meaning as to confuse, dilute, misrepresent or diminish our interests in the mark and/or phrase and the integrity of our reputation.